Make more profit for little effort

There are six key measures to grow your business. Follow these simple steps to a more profitable business.

1. Increase your number of leads/opportunities
   
2. Increase your conversion to sale rate from your opportunities
   
3. Increase your average sale value (building products)
   
4. Increase sales per customer (repeat custom)
   
5. Decrease cost per sale and in turn increase profit margin
   
6. Decrease fixed overheads

We will focus mainly on the first five steps, the sixth step invariably takes care of its self once you get the first five working. We will go into more detail on how to do each of these things below.

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Increase your number of leads/opportunities

Advertising your products and services is the easiest way to create awareness and effectively increase your opportunity to make a sale. If this is not done effectively though it can be the largest waste of money your business is likely to spend in its short life.

So what are some of the rules for effective advertising.

1. Get the message right - use an effective headline
   
2. Keep it simple (KISS) - bulletpoints and images work great
   
3. Bottom line up front (BLUF) - what is it you want people to know you do
   
4. Know who you are marketing to - the ad should appeal to your customer
   
5. Make sure it will be seen - is your prospective customer going to see the ad
   
6. Give it time to work then evaluate - 6-12 months may seem like a long time in business but this is the kind of time you should give any marketing strategy to work effectively and always monitor the results.
   
7. Make sure your branding and contact details are clear within the ad. Your headline should lead your advertising followed by images, bullets then branding and contact details.