What is SEO
SEO stands for Search Engine Optimisation, if you didn’t already know. It’s the process of . When it’s done right, people searching Google for your products or services will see your business website right up on the first page of results, possibly at the top of the search engines. This means that you’ll get more traffic, which in turn means more opportunities for sales.
SEO stands for “search engine optimisation.” It is the process of making improvements to your website’s code, content, usability, authority and more, to boost its position in search engine results for keywords, phrases or search terms that are relevant to your business and to your industry. These improvements are designed to increase your chance of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
SEO is about quality not quantity
Search Engine Optimisation is not just about web ‘traffic’. It’s about making sure that the right sorts of people see your website within your chosen market sector, for your specific product or service.
So it’s not the quantity of visitors being driven to your website that matters, but the quality. If you sell cars, then you need to ensure your website is being looked at by people who are searching for information because they are actively thinking about buying a car themselves- these types of visitors are more likely to convert into real, tangible enquiries and sales.
So it’s not the quantity of visitors being driven to your website that matters, but the quality. If you sell cars, then you need to ensure your website is being looked at by people who are searching for information because they are actively thinking about buying a car themselves- these types of visitors are more likely to convert into real, tangible enquiries and sales.
Enquiries
Driving relevant visitors to your website should mean that you see an increase in enquiries about your products or services, which can then be treated as quality 'leads' to follow up on. These enquiries may come directly through your website, via email and also by telephone.
Research has shown that nearly half of consumers use a combination of Search and Social Media to help fuel purchasing decisions. This means that ensuring you have a healthy online presence is vital if you want to increase enquiry levels by reaching out to these consumers.
Research has shown that nearly half of consumers use a combination of Search and Social Media to help fuel purchasing decisions. This means that ensuring you have a healthy online presence is vital if you want to increase enquiry levels by reaching out to these consumers.
Sales & transactions
59% of adults in Australia went online to puchase goods or services in 2011, and the same percentage of Australian SMEs took orders online by April 2011.
If you sell products directly on your website via e-commerce or by using an online shopping cart, Search Engine Optimisation can help increase the number of transactions by directing people to your website, or to a particular page, product or promotion.
Even if you do not sell products directly via e-commerce, the more interest people display in your website, product or service, the more likely you are to see uplift in sales as you raise awareness of your company and its offering.
If you sell products directly on your website via e-commerce or by using an online shopping cart, Search Engine Optimisation can help increase the number of transactions by directing people to your website, or to a particular page, product or promotion.
Even if you do not sell products directly via e-commerce, the more interest people display in your website, product or service, the more likely you are to see uplift in sales as you raise awareness of your company and its offering.
Content development
An integral aspect of Search Engine Optimisation practise is SEO Content Development. It's not enough to simply build a Website and expect it to magically rise in Google's rankings - if only it was that easy.
Google loves crawling new content that it has yet to discover, which makes it pretty important to always include new content on your Website – even if it's just a few posts to your blog each week.
Your web content must also be interesting and unique. And if it is, you're much more likely to be able to convert your Website's visitors into customers.
Key Leadership has experienced SEO web writers know how to create content that is not just readable and unique, but also has suitable keywords and actionable call-to phrases which can quickly turn your visitors into life-long customers.
Google loves crawling new content that it has yet to discover, which makes it pretty important to always include new content on your Website – even if it's just a few posts to your blog each week.
Your web content must also be interesting and unique. And if it is, you're much more likely to be able to convert your Website's visitors into customers.
Key Leadership has experienced SEO web writers know how to create content that is not just readable and unique, but also has suitable keywords and actionable call-to phrases which can quickly turn your visitors into life-long customers.
Search Engine Optimisation (monthly Charge)
One of the major differences between us and our competition is that all of our work is done in-house, we’re not outsourcing any aspect of our work overseas. This gives us a great degree of control on the quality of our work and allows us to offer guarantees to our clients.
Our guarantee:
At set points in time during the campaign we need to have a certain percentage of the clients targeted keywords on the first page or work for free until that guarantee is met.
These guarantees are 10% of keywords 90 days after on-page optimisation is complete, 30% at 6 months and 60% at 12 months.
Our guarantees aren’t targets, it’s never the situation that we’ll reach this guarantee early and stop working. These are minimum levels we have to achieve in order to continue charging and to provide a safety net for the client. Google changes their search algorithm roughly 200 times a year – if one of those updates is detrimental to the client the guarantees are in place to ensure the clients walks away at the end of the campaign with a positive result. To the best of my knowledge none of our competitors are able to match the ongoing guarantees we offer. At best they provide a guarantee between the 3 and 6 month mark, but nothing beyond that.
Our guarantee:
At set points in time during the campaign we need to have a certain percentage of the clients targeted keywords on the first page or work for free until that guarantee is met.
These guarantees are 10% of keywords 90 days after on-page optimisation is complete, 30% at 6 months and 60% at 12 months.
Our guarantees aren’t targets, it’s never the situation that we’ll reach this guarantee early and stop working. These are minimum levels we have to achieve in order to continue charging and to provide a safety net for the client. Google changes their search algorithm roughly 200 times a year – if one of those updates is detrimental to the client the guarantees are in place to ensure the clients walks away at the end of the campaign with a positive result. To the best of my knowledge none of our competitors are able to match the ongoing guarantees we offer. At best they provide a guarantee between the 3 and 6 month mark, but nothing beyond that.
Why not take three minutes and watch our video introduction to search engine optimisation? It’ll quickly cover the basics:
