
What Is SEM & Paid Search Marketing?
SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
SEM is short for “search engine marketing,” which once was used as an umbrella term to encompass both SEO (search engine optimisation) and paid search activities. However, over time, many adopted the SEM acronym to refer solely to paid search.
Here at Key Leadership, we generally use SEM and/or paid search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.
SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
SEM is short for “search engine marketing,” which once was used as an umbrella term to encompass both SEO (search engine optimisation) and paid search activities. However, over time, many adopted the SEM acronym to refer solely to paid search.
Here at Key Leadership, we generally use SEM and/or paid search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.
Google adwords campaign (monthly charge)
We have alternative levels of SEM Google Adwords or pay per click as its commonly referred to depending on the amount of exposure you are looking to achieve. All prices quoted are for Management only and does not include the Google Adwords cost. A budget can be agreed upon once we ascertain the amount of clicks you will get for a given set of keywords and selected area.
Your website appears within the paid ads section and drives customers to your site for specific keywords.
$300 per month. Basic Adwords program consists of one campaign and limited keywords. This is intended for a small reseller with limited inventory and target audience who expects to spend around $200-$800 per month on Google Adwords.
$500 per month. Intermediate Adwords program consists of up to 5 campaign and a wider reach. This is intended for a medium business looking to capture traffic from a wider audience or has multiple product offerings.
$750 per month. Advanced Adwords program consists of up to multiple campaign and a wider reach. This is intended for a medium to large business looking to capture traffic from a wider audience or has large product offerings. This is a monthly charge for management of campaign.
$1500 per month. Corporate Adwords program. This is a large program looking for maximum exposure though Google Adwords. this will run multiple ad groups and campaign within set area's or Australia wide.
This is a monthly charge for management of campaign. Additional charges will apply for the cost associated with the Adwords campaign to Google. All payments for Google Adwords are payable in advance.
Your website appears within the paid ads section and drives customers to your site for specific keywords.
$300 per month. Basic Adwords program consists of one campaign and limited keywords. This is intended for a small reseller with limited inventory and target audience who expects to spend around $200-$800 per month on Google Adwords.
$500 per month. Intermediate Adwords program consists of up to 5 campaign and a wider reach. This is intended for a medium business looking to capture traffic from a wider audience or has multiple product offerings.
$750 per month. Advanced Adwords program consists of up to multiple campaign and a wider reach. This is intended for a medium to large business looking to capture traffic from a wider audience or has large product offerings. This is a monthly charge for management of campaign.
$1500 per month. Corporate Adwords program. This is a large program looking for maximum exposure though Google Adwords. this will run multiple ad groups and campaign within set area's or Australia wide.
This is a monthly charge for management of campaign. Additional charges will apply for the cost associated with the Adwords campaign to Google. All payments for Google Adwords are payable in advance.