The first step of an SEO campaign is to optimise every page of the site so that they can appear in the search engines for relevant keyword search terms. Keywords are selected based on the existing content on the page. If any of the website content is changing, it might mean that the keywords that are being targeted need to be tweaked as well. The new content will need to be optimised using existing or new keywords.
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The key to a successful relationship between an SEO client and SEO firm is having one point person on the client side that is responsible for ongoing communication with the SEO firm. If that person is leaving, taking time off, or changing positions, a new point person needs to be designated. When emails and calls from the SEO firm go unanswered it means that things aren’t getting approved and the SEO campaign isn’t progressing as it should be. |
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