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Digital marketing blog

The first step of an SEO campaign

4/9/2014

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The first step of an SEO campaign is to optimise every page of the site so that they can appear in the search engines for relevant keyword search terms. Keywords are selected based on the existing content on the page. If any of the website content is changing, it might mean that the keywords that are being targeted need to be tweaked as well. The new content will need to be optimised using existing or new keywords. 
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  • Home
    • Christian Whamond
  • Services
    • Marketing budget?
    • Search Marketing >
      • SEM
      • SEO
    • Website building & optimisation >
      • Website options
    • Display Advertising
    • Leadership Training
    • Leadership Mentoring
    • Growth Strategy Advice
    • Strategic Planning
    • Change Management
    • Sales Team Training
    • Performance Improvement Techniques
    • Photography
  • Contact us
  • Leadership Blog
  • SEO/SEM Blog