Every business evolves through the years

Every business evolves through the years. Sometimes that means eliminating services and products that are no longer selling well and sometimes it means adding products or services to your offerings. Website changes will need to be made to reflect these changes which means that additional SEO work will need to be done as well. A new product or service page will require new keyword research, optimisation, and potentially a new area to research in order to find relevant link building activities.